Look outside the hair and beauty industry for brilliant customer experience inspiration. Brilliant client experiences start… elsewhere When thinking about creating an exceptional customer experience in your salon business, ask yourself, “how would xxxxx see it? How would they improve my salon’s customer service?”Ģ. #MarketingTip: Exploit the way your mind works and trick it into working more creatively for you.

Thus freed up, our brains become more creative, innovative, even radical. We’re not frightened of failure, or of looking foolish – because it’s not our business. It’s because we’re not bogged down by our past business experiences, worries and prejudices. How many times have you heard yourself say, “If that were my business I’d do…” Yet, when we look at someone else’s situation we are much more likely to approach it with an open mind. When we’re thinking about new customer service angles in our own hair or beauty business, we tend to fall back onto familiar ground, look for patterns that worked for us before, and rely on our past norms and assumptions. We’re more creative when we’re thinking about other people’s problems than thinking about our own. Look at your customer’s experience from the outside in Here are 4 ways to come up with some radical new ways to woo your salon clients: 1.

89% of consumers began using a competitor following a poor customer experience.

86% stopped doing business with a company because of a bad customer experience.

60% of customers often or always will pay more for a better experience (Harris Interactive Report).And in case you need any more convincing about the importance of the customer’s experience take a look at these stats:

How to make wow look better